Maximizing Your Facebook Business Page: Tips for Party Rental Business Owners
Starting a party rental business can be a fun and exciting venture, but it's important to also consider the digital aspect of your business, specifically your Facebook page. In this blog post, we'll be discussing some key tips for optimizing your Facebook page to attract and retain customers.
First and foremost, it's important to understand that customers view "hours open" differently. To us as business owners, it may mean the hours we are available to take calls. But to customers, it may mean the hours we are physically working. To avoid confusion and potential lost business, consider changing your hours to 24/7. Even if you're not taking calls at all hours, you can still have a voicemail message that states your office hours.
Another tip to keep in mind is to turn off recommendations on your Facebook page. While it may be tempting to let customers leave reviews on your page, it's better for your SEO to direct them to Google for reviews. Additionally, the less valuable customers or "dirtbags" are more likely to leave reviews on Facebook. By turning off recommendations, you're making it more difficult for them to leave negative feedback.
Another strategy to consider is removing the "contact us" or "send message" button from your Facebook page. These buttons tend to attract customers with the most questions, and can be a time-consuming pain for business owners. Instead, consider adding a "learn more" button that directs customers to your website where they can find answers to most of their questions before calling you. By the time they do call, they'll be more likely to be ready to book.
A great way to make your Facebook page stand out is to pin a video to the top of your page. This video should be an advertising video that showcases who you are, what you do, and where you operate. Consider linking to your website in the video's description and including your logo and contact information in the video as well. Pinned posts will appear at the top of your page for customers viewing your page, making it more likely that they'll engage with your content.
Lastly, it's important to consider your Facebook page name and the information displayed on your page. In addition to your business name, consider including your geographic location or the area you serve and a small description of what you do. This will make it easier for potential customers to find and understand your business.
In conclusion, a well-optimized Facebook page can be a great asset for your party rental business. By following these tips, you'll be able to attract and retain customers, and improve your overall digital presence. Don't forget to add emojis to your text, especially to boosted posts and ads. 🎉 This will make them look less like an ad and more engaging.
Event though its not tent and event rentals, take a look at Bubble Maniacs - Arizona's Bubble, Foam and Snow Party Pros as an example, they do a great job with their Facebook page. - https://www.facebook.com/BubbleManiacs